Laurence Lehmann-Ortega

Re-Inventing Your Business Model

1 April 2024

My guest for this episode is Laurence Lehmann-Ortega. Laurence is one of the world’s leading experts on how existing firms can create innovative new business models. In this episode we discuss the newest edition of her book, Re(Inventing) your Business Model: The Odyssey 3.14 Approach, co-authored with Helene Musikas and Jean March Schoettl. The book has also been adapted into a MOOC by Coursera.

Like many of the best business schoolteachers, Laurence started her career in the consulting world before transitioning to academia, first at GSCM Montpellier and from 2010 at HEC Paris. At HEC she teaches strategy and business model innovation in the masters programs, the MBA, EMBA and in customised executive education programs. She has won multiple teaching awards at HEC. Laurence is also the Academic Director of the Masters in Strategic Management and our very own TRIUM EMBA program. In addition, she is the academic director on a number of large and complex programs in HEC’s custom executive education portfolio.

In this episode we discuss the problems of alignment between business models’ value propositions and the existing firm’s value architecture; the challenge of trade offs across different values – profit, people and planet – when evaluating the contribution new business models will make to the firm’s goals; how to tell if a firm has a healthy innovation culture; the need for proper, scientific testing of innovation, and; the problem of applying ROI to innovation spending.

We finish the discussion with a short conversation about the executive education industry. Laurence and I are both in the ‘supply side’ of this business. Here, we put ourselves on the ‘buy side’ and discuss what we would look for if we were making the decision to spend time and money on learning and development – both for the individual consumer and the corporate client.

Laurence is one of the most talented teachers and academic directors I have ever met. I always look forward to our conversations because I walk away feeling like I’ve learned something. This conversation is no exception. I hope you enjoy!

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