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Technology and Entrepreneurship in a Changing Asian Marketplace

Module 4

Seoul, South Korea 6-16 July 2025

The module looks at how business leaders can be the first to develop business strategies to adapt to the major global, societal and transformative megatrends. You will also study the business environment in China and Asia from a variety of perspectives, including the challenges and opportunities specific to doing business in the region.

Module 4 themes

Studying in Asia – the world’s most dynamic economic region – is a “must have” for any global EMBA. It’s where much of the world’s future growth will occur, and it’s also at the intersection of major geopolitical tensions and faultlines.

South Korea has emerged as an economic powerhouse, having transformed itself from a developing country to an advanced industrial economy in a relatively short period. As one of the outstanding success stories of Asian economic development, Seoul offers a fascinating opportunity to study the drivers of innovation and growth, as well as the geopolitical forces shaping regional markets.

Seoul is home to household-name global corporations, and also has a lively start up scene that is engaging with technologies – such as AI and robotics – that are reshaping global markets. TRIUM students will explore this with a deep dive into the technology scene, along with examining the innovative business models that are emerging alongside it, looking at the challenges and opportunities they bring for entrepreneurs and businesses.

We will look at the global geopolitical influences that are playing out in the region. From the macro tensions between China and the US, to regional power dynamics as other countries within Asia emerge as competing business hubs and centres of innovation.|

This modules also builds upon the finance topics covered in New York (Module 2), by exploring advanced finance topics, including valuation. We will cover the primary approaches for valuation and apply techniques to value fixed income securities and equities, as well as cover debt and equity instruments and markets.

Watch: introducing the TRIUM modules

Introducing Module 4: Seoul

Introducing Module 3: Paris

Introducing the TRIUM Program

Introducing Module 1: London

Introducing Module 5: Nairobi

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Faculty

You will be taught by faculty from the three partner schools who will travel with you to Seoul.

We also feature guest speakers from local businesses and other regional subject matter experts, who offer inspiration and insight, and a chance to connect and network with some key players from the region.

Professor Aswath Damodaran

Kerschner Family Chair in Finance Education and Professor of Finance at NYU

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Professor Aswath Damodaran

Kerschner Family Chair in Finance Education and Professor of Finance at NYU

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Aswath’s contributions to the field of Finance have been recognized many times over, with numerous awards. Before coming to Stern, Aswath lectured in Finance at the University of California, Berkeley.

Faculty Focus

Professor Sonia Marciano

Academic Director, TRIUM, NYU

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Professor Sonia Marciano

Academic Director, TRIUM, NYU

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Professor Marciano joined New York University Stern School of Business as a Clinical Associate Professor of Management and Organisations in July 2007. Prior to joining NYU Stern she taught Strategy at Columbia Business School and was an Institute Fellow and Senior Lecturer at Harvard University’s Institute for Strategy and Competitiveness

Faculty focus

Professor Jihoon Rim

Adjunct professor

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Professor Jihoon Rim

Adjunct professor

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Jihoon Rim teaches the Technology and Entrepreneurship course. He began his tech career in 2003 and has been a venture capitalist for a decade while founding his venture firm KCube Ventures in 2012. In 2015, Kakao Corp., a tech company best known for its mobile messenger KakaoTalk, appointed Jihoon as CEO and made him the youngest CEO among South Korea's top 500 companies. Under his leadership, Kakao successfully expanded its business into finance, content, and mobility industry by launching mobile products that were praised by users. He also heavily invested in Artificial Intelligence and technology, making Kakao the best mobile platform in Korea. The company's revenue and operating profit doubled during his two and a half years term and the acquisition of $1.6B LOEN Entertainment was evaluated as one of the best M&As in the Korean tech industry. In recognition of his stellar performance, Jihoon was ranked No.1 in the "2017 Korea's Best CEO" survey conducted by Insight Korea, a news organization, and selected as "2018 Korea's Top 10 Hero" by Seoul's biggest business media group, MBN.

Professor Andrew Walter

Professor of International Relations in the School of Social and Political Sciences, University of Melbourne

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Professor Andrew Walter

Professor of International Relations in the School of Social and Political Sciences, University of Melbourne

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Professor of International Relations in the School of Social and Political Sciences, University of Melbourne. He has M.Phil. and D.Phil. degrees from Oxford University. His previous academic positions were at Oxford University and the London School of Economics and Political Science. He has published numerous articles on the political economy of international money and finance and their governance among and within countries. His most recent book is forthcoming with Cambridge University Press in early 2019: The Wealth Effect: How the Great Expectations of the Middle Class Have Changed the Politics of Banking Crises (with Jeffrey Chwieroth).

Alumni perspectives

Noah Wild

Germany Class of 2019

The global module in Asia especially opened my eyes, as I had no prior business exposure to that part of the world. With the variety of nations that our cohort represents, I now have an amazing network of friends across the world that I can get in touch with, no matter where I am or where the opportunities lead our business to. This is invaluable.

Tina Taylor

USA Class of 2015

I saw that the program offers the rare global component I was looking for, and the average age of the TRIUM cohort appealed to me; it brings a higher level of conversation. I also recognized that I would be able to apply a high percentage of my classroom knowledge to my job.

Aurelien Maudonnet

Brazil Class of 2020

This module opened our minds to the universe of possibilities, it is now time, as we're heading back to our lives and businesses, to reflect and understand how this 4th revolution (and the 2nd technological one) will impact our businesses and societies, it is a great challenge!

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Explore the modules

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Module 1 London

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Module 2 New York

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12-24 January 2025

Marketing, Strategy and Innovation
Module 3 Paris

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6-18 April 2025

Technology and Entrepreneurship in a Changing Asian Marketplace
Module 4 Seoul

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6-16 July 2025

Innovation in Frontier Economies
Module 5 Nairobi

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Module 6 Dubai

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