Joost Van Dreunen

Video Games: How innovation in technology, strategy, process and artistic production has created a mega-industry

30 March 2021

My guest for this episode is Joost Van Dreunen. Joost is an Adjunct Assistant Professor at the Stern School of Business at New York University. In this podcast we discuss the dynamics of the video games industry and his new book, One Up: Creativity, Competition, and the Global Business of Video Games.

In 2020, across the segments of PC, console-based, and mobile games, the industry had revenues of somewhere between $160-170 billion and an annual overall growth rate of around 25%. In addition to its sheer size and speed of growth, the intersection between technological, process and creative innovation makes the industry a fascinating case study for anyone interested in the future of business in a digital world. I can think of no better guide to this world than Joost Van Dreunen. I hope you enjoy our conversation!

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