My guest for this episode is Tensie Whelan, Clinical Professor for Business and Society and the Director of NYU Stern’s Center for Sustainable Business. We start with an examination of the importance of monetizing the benefits of sustainability efforts to successfully embed the practices into the heart of the firms’ strategy and measure of economic performance. We then have a lively discussion on the promises and perils of relying on consumer demand to encourage firms to act in responsible ways. We wrap up with a discussion of the role of the state versus the firm in setting the rules of competitive markets. I hope you enjoy the conversation!