TRIUM
STORY - Marke Antonsen
General
Manager
Antonsen Family Trust / Steinar Fishing Co., Ltd.
TRIUM Global Executive MBA, Class of 2006
Diploma, Master of Business Administration
University
of British Columbia
Diploma, Marketing and Sales Management
Marke manages his family trust, which owns
fishing quotas in Alaska and British Columbia. His
principal objective is to maintain growth above inflation,
current interest rates and achieve longevity from
his investments. The Antonsen Family Trust’s
fish quotas represent approximately 4% of the total
allowable catch of ground fish in British Columbia
and approximately 3% of the Pollock fishery in the
Bering Sea which has a gross market value of U.S.
$65-70 million per year. The Trust indirectly employs
300 employees and has customers throughout the world,
including (presently or previously) McDonalds, Tengelman,
Birds Eye, Flamingo, NordSea Ltd., Burger King, Kroger’s,
Wal-Mart, Subway and others.
Marke’s
chief responsibilities are to remain appraised of and
to identify all new social trends, technological advances,
environmental, economic and political issues which affect
the fisheries industry in order to be able to respond
effectively to potential risks or opportunities.
Marke
Antonsen is intensely proud of his seafaring Viking
heritage. A Vancouver native of Norwegian stock (legend
has it that he was actually born at sea on a fishing
boat!), Marke has held a Captain’s license since
his teen years and is now the general manager of the
Antonsen Family Trust, which controls vast fishing quotas
in Alaska and British Columbia. Over breakfast at the
LSE during Marke’s first TRIUM module, his term
project and latest entrepreneurial venture was born.
At
that fateful breakfast, the conversation turned to Marke’s
business and specifically to the primary challenge facing
fish farmers today: getting their product to market
faster without resorting to genetic engineering. One
of the TRIUM students at the table was Harish Dave,
a physician-scientist with a background in molecular
biology, biotechnology, and clinical medicine. “I
have an idea!” said Harish, and the rest, as they
say, is history. As their TRIUM term project, Mark and
his team developed GrowthTek Systems LLC, an agri-food
nutrition company specializing in growth stimulant technologies
designed to get farmed fish to market faster, more profitably,
and with minimal environmental impact. GrowthTek is
currently in its research and development phase, tightening
patents on its primary growth-enhancing food additive
and planning production facilities in Canada, India
and China. The short-term goal for GrowthTek, says Marke
half facetiously, is a return to each partner of seven
times his or her TRIUM tuition!
“The
process of developing GrowthTek with my TRIUM colleagues
- in fact, the whole TRIUM experience - has been extremely
rewarding. The modules in São Paulo and Shanghai
were eye -opening, and I’m still amazed at the
diversity and talent of my TRIUM classmates. I’d
recommend TRIUM to any executive who wants to stay current
and learn from the best in a truly international context.
TRIUM is a tremendous program.”
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